22 – Affordance – the ability for the design to achieve the purpose with efficiency
24 – Alignment – Where the presentation of objects is in line and orderly
26 – Anthropomorphic Form – comparing to human physical attributes
44 – Closure – design to influence a sense of completeness. Enough to give a picture, but not enough to give the entire picture
48 – Color – color controls how we view things, and how we feel about them
50 – Common Fate – implies that groups of objects are associated with each other as they progress
56 – Consistency – When one thing works like the other thing in an expected manner. The user does not have to relearn everytime a new interaction is offered.
62 – Contour Bias – Curves = emotional stability, Sharp angles = thoughtfulness
88 – Face-ism Ratio – The ratio of body to face focus in images. Brings out personality and mental attributes
96 – Figure-Ground Relationship – How much the background and the figure elements work together to create a balance in which the figure receives greater attention
100 – Five Hat Racks – The five ways one can organize information – category, time, location, alphabet, and continuum
116 – Good Continuation – items in a line or curve are perceived as a group rather than those that are not.