The reading in NMD 100 class is an excerpt from the book Understanding Media: the extensions of Man by Marshall McLuhan.
In this, we explore another concept of what is new media, and what it means. I think it opens a lot to my own personal feelings of what new media is. It talks a lot about how media is really what we use to complete our tasks. Media is a tool, and if used correctly can bring a great deal of power to the user.
I find it very interesting how McLuhan describes Artists. They see the world for what it is, and knows how to express an incoming change. They can soften the blow of a new technology and help smooth the implications that it imposes. So the role of the artist is to be ambassador of the technology. This is an incredibly interesting concept to consider, and lends the artist more credence than generally assumed by the population.
Media in this context is anything that extends the human form. My own personal theory of evolution in the human context meshes very well with this concept. It is through our industrial, and digital evolutions that we develop the tools and resources to be able to express ourselves upon the world.
The artist is not just a painter or a drawer. The artist is the person who is aware, and knows how to manipulate those around them to see the world view as they see it. In this attempt. cultural shock is alleviated and society’s adoptions of the new may become swifter.
It is through the artist’s eyes that we can see the future. They are creative in their conjectures based on fact. They see possibilities beyond the here and now and can find ways of evolving beyond the biological, by finding and creating the tools they need. We were not fitted with claws, but we have great machines that can dig the earth for us. We need not technology. For without imagination our technological existance could never be.
Most importantly, knowing where you are, and what has come before allows the artist to see what can be. Many times it has shown that similar societal changes have occurred in response to the introduction of a new media. Understanding this allows the artist to know what symptoms exist in society. Then the appropriate remedy can be used to train those who are about to be impacted, to better accept what will become.